Throughout its history, lego has been able to benefit from a variety of production features. Lego has been able to develop some of the most well-known toys in the world due to these features. These features include the creation an innovative interlocking mechanism, as well as the use plastic instead of other materials. These unique features have enabled the company to become the most sought-after toy maker in the world.
In the 1960s, the business continued to grow rapidly. One of the major changes occurred when Godtfred Kirk Christiansens’s cousin, Dagny Holm, joined the company as a model builder. Dagny was adept at creating large-scale models and worlds, which were displayed in the showroom. This was a great way to show the possibilities of LEGO bricks and create interest among youngsters.
In 1971 the LEGO system was expanded into new areas with the addition of furniture and dollhouses. In 1972, the LEGO system was further expanded with the addition of ships and boat sets that included floating hull pieces. The 1960s also saw the company begin international expansion with sales in North America through a licensing agreement with Samsonite.
In the 1980s the company continued to grow and diversify its offerings, as well as modernize. This was reflected in the establishment of a research and development department, which has worked to keep the LEGO system at the top of its game in terms of innovations. It also saw the introduction of themed sets that allowed users to build specific models without having to figure out what to do on their own. This was a step towards more complex building, and it allowed children to have a more hands-on experience with legos.
